THE MAGAZINE

Tag Archive for ‘positioning’

On Branding

Some thoughts on branding. Products are made in the factory, but brands are created in the mind – Walter Landor And former P&G executive, Robert Blanchard, wrote this: A brand is the ‘personification of a product, service, or even an entire company.’ Like any person, a brand has a physical ‘body': in P&G’s case, the… Read More ›

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